From burden to benefit: Reframing the conversation on care

Amber Parkes Gender, Inequality, Women's Economic Empowerment

If I said you could either invest in something that is essential or something that is a burden, which would you choose? I’m guessing most people would choose the former. How we frame things matters. From political slogans to hashtags to social justice campaigns, anyone who has tried to compel others into action knows that the words we choose are …