Using scorecards to influence business: the Behind the Brands experience

Erinch Sahan Influencing, Private sector

In the run up to Oxfam’s Evidence for Influencing conference on Oct 23 – 24, Erinch Sahan shares how Oxfam has used scorecards to influence business. Companies compete, that’s just what they do. As a company’s performance is assessed against competitors’ decision-makers in companies are incentivised to ‘win’. The desire to ‘win’ shapes corporate culture and this is a dynamic …