In 2013 Oxfam launched the Behind the Brands campaign which sought to influence the sourcing policies of the world’s ten biggest food and beverage companies. Over the three years, the campaign achieved a series of significant wins; catalyzing company commitments on land rights, women’s empowerment and climate change while mobilizing a significant number of supporters in the process. While the campaign itself ended in 2016, the work …
Using scorecards to influence business: the Behind the Brands experience
In the run up to Oxfam’s Evidence for Influencing conference on Oct 23 – 24, Erinch Sahan shares how Oxfam has used scorecards to influence business. Companies compete, that’s just what they do. As a company’s performance is assessed against competitors’ decision-makers in companies are incentivised to ‘win’. The desire to ‘win’ shapes corporate culture and this is a dynamic …