Maya Mailer unpacks the theory of change of an innovative climate change group, which uses artistic, eye-catching stunts outside corporate HQs, narratives of hope and the social status of mothers to talk to parts of the private sector that other climate activists often struggle to reach.
3 steps to linking farmer livelihoods with business benefits
Often, livelihoods projects in smallholder-based supply chains – such as tea or cocoa – aim to create solutions that benefit all links in the chain: by addressing a challenge in the supply chain (e.g. crop productivity or quality) the projects aim to improve conditions for smallholder farmers (e.g. increased income) as well as for the buyers and commercial partners (e.g. improved quality or security of supply). But demonstrating this ‘win-win’ can be challenging as monitoring and evaluation systems need to be designed in a way that captures the benefits …